You CAN Make Money Online!

Having an online business may be a dream for many. The process of how to achieve this goal can be daunting.

Having your own product (I’m talking about a ebook – information product here) can be almost like a license to print money. What do I mean? Your website selling your product is “out there” on the internet 24/7. It’s working for you, instead of you doing physical work.

Is it easy? Well, No and Yes.  Mmmm… That’s confusing!

What is required? A professionally written book and sales page. A domain name, web hosting, a system to allow your customers to obtain their product and collect money from them. These are the mechanics of the process. Let’s rate the ease or difficulty of each and the cost.

Writing the ebook – it is possible to do this yourself if you have  the  subject knowledge and ability to write, or you can pay for someone else to write it for you. Free if you do it yourself or say around $500 if you pay someone else ( a ghost writer).

The sales page – this could be considered an art form. A properly constructed and written sales page is crucial to getting your potential customers to buy. Cost – the very best writers can charge thousands.

A domain name – registering a domain name is easy. Getting the right one, descriptive of your product etc, can be more difficult. Cost around $20.

Web Hosting – very easy. Cost around $10 a month.

Developing a website – technically easy when you know how, very difficult when you don’t. Fortunately there are thousands of people who can do it for you. Costs vary too much to quote a number.

A system to handle the sales process – easy. Clickbank is a very reputable company which handles this process.

So, if it’s all pretty easy then what’s the hard part?  Getting the product right.

As you can imagine, the product you develop needs to appeal to the right group of people. People who desperately want the information, and are willing to pay for it. Who are the people you are selling your product to? Generally, there are two types of people who buy information products:-

Passionate people – people who have a fanatical interest and will readily pay for information in their particular area of interest.

Desperate people – people who have a problem they desperately need to solve and who will pay for information to ease their pain. I don’t mean to be at all disrespectful to these people, in fact one reason I love this sort of business is that you can help people.

If there is no compelling reason for people to buy a product then they probably won’t.  I rate potential product ideas by simply asking are there:-

1. passionate people
2. desperate people
3. who cares.

Examples of products for the above could be:-

1. Parrot fanciers who want more information about their favorite pet – passion!
   
2. Someone who needs urgent help to write a speech – desperation!
3. 20 ways to knit dolls clothes – who cares!

Other things to consider are:

• Will your audience pay for the information? Sometimes there are lots of people with a particular area of interest who expect free information or just can’t afford to pay for your product.
• Is there already too much competition? Too many other information products on the same topic?
• Is the topic just a fad which people will lose interest in quickly? You want an “evergreen” product – with a long lasting topic.
  

You can see that selection of the topic is crucial to your success, otherwise you run the risk of creating a product which, although it may be wonderful, no-one will buy.

Totally solve the product issue…

So how can you get an advantage? Look for products which have been created by someone who has done the research and product creation work for you. Are these products readily available? The good news is, Yes!

What you want to look for is something called “PLR” – Private Label Rights – meaning you own the rights to label the product as your own, yes you can be the author. Plus you can edit it to make it totally original. I’ve found a PLR product which offers 126 pre-written ebooks on evergreen topics, plus graphics and other goodies like pre-written sales pages.  I suggest you check it out without delay – click this link.